Your Search Engine Optimization Company: Protect Your Time and Your Brand

A search engine optimization company can create a campaign to bring you new and targeted leads and increase your company’s online profile, all while staying in line with your branding strategy. However, you will find that to get lasting quality results, it will require significant changes to your website, from adding copy to code changes to site design tweaks.

If your internal resources are already overloaded, you’re probably considering outsourcing your SEO efforts. The search engine optimization company you select should have the ability to handle all aspects of the project with minimal involvement from your company to save you time and keep your branding strategy intact.

protecting your time

Your search engine optimization company should be respectful of your time by making resources available to you to handle keyphrase writing, implementation, and recommendations—some of the most time-consuming parts of an SEO campaign—so you you don’t have to. While you may need to provide background material on your branding strategy, and while you should always have an approval step for each milestone in your campaign, your company should be able to sit back and relax while the search engine optimization company handles All the details. .

Drafting

Your in-house marketing department most likely doesn’t have the extra time it would take to write the optimized copy that should appear on your site. Your search engine optimization company should have the resources available to handle all the copy, from new pages to updates to existing pages, as long as you can provide the materials that accurately describe your products and services, as well as your branding strategy and message marketing.

Implementation

Similarly, your IT department is probably already on edge with internal issues. While your search engine optimization company doesn’t perform the same functions as your web design company, they should still be able to implement all changes to your site on a sandbox, allowing you final approval before your site is released. come into operation. This will eliminate the need for your IT staff to be deeply involved in the process.

Key Phrase Recommendations

Many companies believe that they need to be very involved in selecting keyword phrases for their SEO campaign in order to keep the initiative in line with their branding strategy. However, you might be surprised to find that the jargon your customers use and the phrases they search for are not the same as what you might use internally. Your search engine optimization company should have the experience to do all the research for you and present their findings, leaving you to simply review and approve the results.

These are just a few examples of how your search engine optimization company can protect your time. A complete SEO campaign involves many more steps than this, but your business must maintain the philosophy of adhering to your brand strategy while taking most of the burden off your hands throughout the process.

Protecting your brand

When you hand over the reins of your SEO campaign to your search engine optimization company, you need to be able to trust that your brand strategy will be followed. For this to happen, you need to make sure that the search engine optimization company you’ve hired has the proven resources available, so you’re not jeopardizing your own brand to save time. And you need to be sure that the company can produce a copy that is just as accurate and well written as your internal resources could have done.

editor

Your search engine optimization company should have a copywriter on staff who has proven skills in writing search engine optimized copy and general marketing copy. The company must be able to provide its clients with writing samples and references to demonstrate the copywriter’s ability to interpret a company’s brand strategy and messages.

marketing elements

At the beginning of your campaign, your search engine optimization company should request a “data dump” of all of your current marketing materials that reveal your brand strategy, including white papers and press releases. This will ensure that any new pages added to your site will be in line with your marketing message and technically accurate.

Differentiators and Initiatives

A quality search engine optimization company will ask you for the key differentiators of your brand. The copywriter can include them in his web copy to give a more complete picture of his company and improve his brand. Strategy changes and new initiatives on the horizon should also be discussed with your search engine optimization company so that the company can make plans to address them as they occur.

interview

Your technical experts are valuable resources to your search engine optimization company, but their time is understandably limited. Reputable search engine optimization companies will need to conduct interviews with these experts to get a better picture of their brand strategy, services, and products, but these interviews should be short and to the point. Of course, the more information you can provide, the more in tune your search engine optimization company will be with your brand.

settings

Along the way, your business may encounter new considerations that need to be incorporated into your campaign. If your branding strategy changes, your search engine optimization company should be able to adjust your campaign accordingly. If you add or remove products, your search engine optimization company should be able to accommodate you with ease. Your search engine optimization company should always be flexible enough to handle your company’s unique requirements.

Conclusion

Using a search engine optimization campaign as part of a complete marketing and branding strategy doesn’t have to mean extra work for your business. You should be able to find a search engine optimization company that can handle your copy and implementation so you don’t have to. Your resources should only be involved as much as possible, and the search engine optimization company should take care of the rest.