The power of content marketing

WHAT IS CONTENT MARKETING? Content marketing is described as a strategic approach to marketing that focuses on creating and distributing valuable, consistent and relevant content to attract a certain refined audience to profit in the consumer market. Most of the leading brands hire people with content marketing courses to improve the brand of the product or service that is marketed […]

Plan? We don’t need no stinky plan

Unfortunately, that famous line from the Humphrey Bogart movie Treasure of the Sierra Madre “,” Badges? We don’t have badges. We don’t need badges! I don’t have to show you any stinky badges! “It’s often one of the most misquoted lines in film history, in fact when I started writing this I had to correct myself by using the quote! […]

Five strategies for organic SEO

Of all the internet marketing strategies in use today, organic search engine optimization, or organic SEO, is one of the oldest and most battle-tested methods of achieving top rankings in search results. Organic SEO works to build rankings for websites based on having highly relevant content that is applicable to the keyword phrases that users are searching for. To achieve […]

Technical writing: brainstorming definition

Good tech writers bring more than the ability to create documents that meet the customer’s goal. Very often, the writer is part of a team that develops entire concepts and campaigns. The writer is expected to take an active role in the process. An opportunity to participate is to be in a brainstorming session. Some people confused a brainstorming session […]