Why Whiteboard Video is the perfect tool to explain a complex concept
Whiteboard videos are widely used to fulfill different communication purposes. Research shows that whiteboard videos dramatically improve learning. They engage, educate and entertain, all at once. As?
Before we find out, let’s first understand how people try to grasp a complex concept when they first learn it, and what tools best help make the learning process effective.
Mental tendency when learning a Complex Concept
Most of the new concepts are extensions or variations of existing concepts. By learning a complex concept for the first time, we tend to create mental associations of it with the concepts that we have known for a long time. This tendency to correlate existing concepts with what is being learned helps us to absorb and consolidate new information in our memory in a better and faster way.
The tools that best help explain a Complex Concept
Visual representation
Understanding a complex concept often requires us to keep multiple ideas in mind. Visual representations (diagram/graph/image) help to do exactly that. Do you remember how they taught us ‘resistance’ in science classes? We still remember representing ‘resistance’ with a wavy line that was meant to indicate ‘interruption’. It is not like this? Using a visual representation method, a complex concept could be condensed into an understandable representation, making it much easier to relate to and remember the concept.
Analogy
Analogy is a powerful tool, especially when explaining a complex concept to a beginner (or a layman). Using the comparison, a complex concept could be explained in a short and precise way.
How Whiteboard Animation Technique uses one or both tools to enhance the learning process
The Whiteboard Animation Technique provides the opportunity to build for your target group, a dynamic visual representation (motion graphics). Needless to mention, it’s a more powerful communication tool than a static visual representation (diagrams/still images) as it is essentially a video. And we are all used to seeing videos (on TV, in the cinemas) with great willingness and total involvement. Watching videos equals entertainment.
What’s more enlightening is that since any visualization can be drawn and animated into a beautiful whiteboard video, it gives you the opportunity to develop a perfect understanding of your complex concept by using associated concepts, already existing in the minds of your viewers. Basically, you could use the viewer’s tendency to correlate old and new ideas, to your best advantage, presenting ideas that could be better related and used to explain your complex idea.
Simply put, you could serve viewers with the closest and most suitable visualization that could help them understand your concept faster and better.
In a way, a whiteboard video recreates the classroom setting. The voiceover acts as a replacement for the moderator of the session and the animation part appears as a series of rapidly drawn diagrams (like in real time), right in front of the viewers’ eyes. This simulates a ‘Learning environment‘ that engages, educates and entertains viewers, making your video watching experience a memorable one! Isn’t that what you’ve been looking for? An environment that makes your TG gladly learn about your concept and how you could benefit from it.
Make an amazing whiteboard video and educate, engage, inform, inspire, entertain or fulfill any other communication purpose of yours with a much higher chance of being heard and remembered! Because whiteboard videos are sure to get you recognition!