Understand the value of traffic
In the past, Internet marketers were obsessed with getting hits and getting people to see their site. Back then, with only a few websites to go through, and with few as well as limited sources of information, anyone who had a website was considered extremely special and gifted and was an internet aficionado. However, today webmasters and web developers are not the only people obsessed with visitors: anyone with a computer terminal, the ability to access the Internet, and the knowledge to penetrate the Web 2.0 paradigm can do a website and join the rest of the world in the battle for online supremacy.
Instead of simply looking at popularity in terms of hits and unique visits, traffic is now the name of the game. Traffic is simply how many people enter the site, how many leave, how long they stay on certain web pages, and how they got to the website itself. There are many different aspects of web traffic that come into play, and each aspect can help you improve your website if you know what it is about.
The old players in the traffic game are still hits and visits. Each visit is simply a file on your web page; having a hundred hits a day is not much if you have a lot of images and downloads on your web page. If you have a hundred visitors, you still need to segregate them in terms of total visitors for the day, which still breaks down by repeat visit frequency. Are your visitors unique to the site or are they repeat visitors? These come into play when you take a look at your site popularity, because if you have a hundred visitors per day, but only twelve unique visitors, the rest of the visitors will simply come back every few minutes to see if you’ve updated. anything.
Some web hosting services offer traffic statistics, and you should constantly refer to them to evaluate the performance of your site. Look at your most popular web pages – are there any pages on your website that are no longer visited or accessed? Try removing this web page and putting something better. What is this something better? Take a look at your main pages and see what these pages have in common. You may have content that is attractive to your customers, and this content could be the main player in your traffic. Take advantage of it and continue feeding your customers with their old tastes, while you improvise or innovate healthily.
Your traffic report will also have a list of referrals. This can give you an idea of how your website visitors reached your website. Did they find you on a website listing or in an online directory? Did they come to you through a search engine query? Were your clients blog hopping? If you can get to the bottom of how you are contacted, you can see what you need to do in terms of viral marketing. If your visitors come to you primarily through blogs, try marketing more through online groups and forums. If your visitors come to you primarily through groups and forums, try spreading the word through blog posts.
These are just a few aspects of web traffic that you need to consider when looking at your site popularity. Of course, there isn’t much you can do with web traffic stats, so keep improving and updating your site and getting updated with the likes of your target market no matter what the stats say.
But how exactly do you drive traffic to your site as an internet marketing newbie?
– Make your website as easy to see and easy to use for your potential visitors
– Create engaging content that is targeted to the audience.
– Use search engine marketing techniques so that your target audience can find your site when they use search engines, which are one of the main vehicles of traffic to a website.
– Apply ways that help you get noticed and leave a trace of your traffic so you can reconnect with your visitors.
– Keep adding value to your site so that traffic stays
These methods are sure ways to really appreciate the value of traffic to your site.