Tow Truck – A Preview of Their New GPS enabled Tow Towing Service
Tow Towing Service
Tow trucks are a common sight in Cleveland, Ohio. The city is known for many things: musical history, world class architecture and amazing food. It is no wonder that the Tow Truck has found a permanent home in the heart of Cleveland. The popular traveling tote is not just a practical way to get around town: it is also an innovative way to promote and advertise. For the last several years, companies have been coming up with new ways to enhance the advertising and marketing potential of their already established Tow truck fleet. In fact, there have been so many ways to reinvent Tow Truck advertising that any car wash owner in Cleveland can probably claim they have seen it all.
One recent innovation in Tow Truck marketing has been to add a digital control display to every vehicle in the fleet. A new system called Digital Auto Pilot (DAAP) has been developed which allows tow truck drivers to use a touch screen interface to view all towing operations, including distance, time, speed, direction and other statistics. This information can be presented in real time or can be analyzed later using an on-board computer. Some companies are integrating the new GPS systems with existing On Star or similar systems to provide real time emergency assistance as well.
Another innovative Tow Truck Marketing idea is to incorporate GPS tracking devices into all new Tow trucks. These GPS devices will be used by professional Tow truck drivers to locate their vehicle when it goes out of service. The location of the tow truck can be instantly updated by the GPS enabled drivers with the push of a button. Any professional tow truck driver will find this to be both extremely useful and extremely reliable towing service.
Tow Truck – A Preview of Their New GPS enabled Tow Towing Service
The most innovative Tow Truck Marketing idea is to provide real time information and data on tow trucks via cellular phones. One tow truck company in Cleveland is teaming up with five different cell phone companies in the area to provide round the clock customer support and information. Mobile phone users can get real time data on current location of the tow truck, as well as the name of the towing company, the driver’s license number, the car’s make, model, color and any other pertinent information that may be important to the driver.
One more innovative Tow Truck Marketing idea is to provide roadside assistance services. Roadside assistance can provide emergency roadside assistance and other in-home services including repair and maintenance. Many Tow truck companies are now providing twenty four hour roadside assistance service. As of this Preview article, the only city in the United States with this service is Fort Worth, Texas. However, since many Tow truck companies are consolidating and relocating to other cities, this service may soon become available across the entire country.
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