Running an internal test of your own marketing?

Dog food, or “eating your own dog food,” is typically what happens when a business uses the products it makes. Internal testing in the context of marketing and communications, especially as it relates to social media, is when an organization takes the time to leverage new-age marketing technology to develop community, raise awareness, and improve awareness. culture of your own organization before, as I always say. to my audiences, “imposing new media on their clients.”

And what do you say? Well, you may already know that digital and emerging media are outsourced far less than any other type of marketing activity. The reason is that any effort on social media must be piloted by a true brand manager. The manager is someone who achieves the convergence of the personal nature of social media and the cultural imperative of organizations that decide to truly engage with their stakeholders. That butler, and not the outside expert, needs to be drenched in the dog food the organization is going to shovel out …

By internally testing your digital and integrated marketing efforts, you not only become familiar with the tools and technology, but you realize the desired effect of becoming a more accessible and conversational culture that drives business growth in the era. of conversational marketing.

One caveat: you are not the audience. Always keep your customer in mind. Dismissing something prematurely because it doesn’t work for you internally could just be a case of internal food myopia!

Are you doing an internal test of your marketing? Even if social media or geomarketing efforts or that cool app you want to develop is a long way off, you need to acclimate your organization today to accept the challenges of tomorrow.