How to make the right first impression with your homepage title

A new website user needs to know that they are in the right place, immediately.Y!

Getting a new lead is great, and for many small business owners, every site visit makes a world of difference.

If your website’s home page doesn’t immediately convey who you are and reassure the user that they’re on a site that’s relevant to their intentions, you risk the prospect rebounding to your competitors.

What do you need to effectively show a user that they are on the right website?

The perfect headline.

Is your website continually converting visitors into leads?

The perfect headline might not seem like a big deal, but without the right one in place, this can lead to a user instantly clicking through or visiting another website.

Your title should be clear, cover what you offer and how you are different from your competition.

Have you done any professional search engine optimization? If so, you’re ahead of the game. But if you haven’t, then it’s time to brainstorm!

SEO is when you are trying to rank for terms related to what you do in Google search engine results. These should be intuitive terms examined to see if they align with how users view your product or service.

Whoever gave you keyword targets will have checked to see if those terms are being searched for a lot and provided you with a list.

Do not use the terms directed to deep pages. Look at what their overall goals are to see which phrase(s) they should include. If you’re trying to rank for a specific phrase above all else, be sure to include those phrases in your headline.

Without those keyphrase targets, it’s up to you to assess what best describes what you offer and why a user should engage with your business.

For example, if you are a lawyer, you know where to start. You will want to make sure that your headline includes that you are a lawyer.

Now look at the details of what type of law you practice and what sets you apart from the competition.

If you’re an IP law firm that’s been in practice for a long time, you can put together your headline pretty easily: Example & Example: Intellectual Property Law Since 1966.

Not a lawyer? It is not a problem.

Another example would be a professional speaker. What makes you valuable?

If someone asked you clearly why they should hire you, what would you say?

If you are a great morale builder and team motivator, you might try: Example Name Corporate Talk: Energizing companies to build their own success.

In both examples we indicate what the business is and its unique selling position.

If you were a completely new user and found a website through an organic search on Google or through an ad or post on social media, you would know everything you need right away about whether or not to continue on the website.

Don’t take this lightly!

Take your time and take the user’s perspective when evaluating which language to use.

The rule of thumb is that you have 3-5 seconds to grab your user’s attention or it will bounce. Websites are all about the user experience, so don’t start yours with the wrong message.