How to EAT your way to content Google likes

Follow these EAT guidelines to improve your website SEO

You know what they say – you are what you eat.

Of course, when people say this, they are generally talking about their diet and how their food choices affect their health.

But what about the health of your website?

It turns out that what your website ‘eats’ also plays a role!

I’m talking, of course, about EAT, which is part of Google’s new search guidelines. If you want to create content that Google likes, you MUST follow EAT!

EAT represents three important criteria that Google uses when evaluating your site:

• Expertise

• Authority

• Integrity

Going forward, businesses looking to drive more web traffic will need to consider Google’s EAT guidelines.

Not sure how to do that? Do not worry. As with all things SEO, we have your back.

Read on to understand these guidelines, as well as how to use EAT to improve your website.

Understanding Google EAT

EAT is one of the metrics that Google can use to evaluate the quality of a site. Let’s take a look at what they’re explicitly looking for in each category.

1. Experience

You wouldn’t ask your dentist to change your oil. We all know that experience is important and that includes the Internet.

Therefore, Google also likes to determine the experience of the creator of a website, to see if they are suitable for the types of questions that are sought.

That means Google likes to see proof that you are an expert in your field (and don’t worry, we’ll cover ways to do that below).

2. Authority

Authority takes experience one step further.

Imagine you’ve been secretly making cupcakes for 20 years and have perfected your recipe. You would certainly have something expertise in making cupcakes (good luck!).

But if no one has ever tried your cupcakes, then you wouldn’t be an authority in the cupcake world. No one would look to him for advice or recipes.

The same goes for websites. It’s great to have a lot of high-quality content on your website. But Google is looking for ways to determine if other people really value so happy.

Ultimately, Google wants to show websites with recognized authority in their field.

3. Reliability

And as you’ve probably guessed by now, it’s important that Google see you and your website as trustworthy. That means they will reward content they believe is honest, accurate, and true.

Again, we will cover how to improve your EAT below.

But first, keep in mind that EAT is especially important for websites that cover topics like your health, your finances, and your security. Dubbed YMML (‘your money and your life’), these are areas where delivering the right results really does matter, with sometimes life and death risks.

Therefore, Google is much more critical of YMML sites than others.

That’s why when we work with clients like Dr. Jennifer Bunzenmeyer, Naturopath, we make sure to follow all best practices down to an absolute ‘T’.

READ: YOUR SEO TREND GUIDE 2021

Search engine optimization is the process of attracting organic (free) traffic from search results on search engines. You want people who are typing keywords relevant to your business in search engines to see your site right away.

If your business doesn’t appear at the top of organic results, potential customers won’t even know you exist and will turn to a competitor.

Here are 3 important SEO tips you need to know right now.

Read more on our website.

Why is EAT important for SEO?

To understand how Google SEO works, you must first understand the goals of Google.

Remember (and believe it or not), Google has competition. There are other search engines out there.

So Google’s goal is to be the best search engine available so that they continue to dominate internet searches (they are currently at 92.18% of all internet searches, so clearly, they are doing something right!).

To achieve this goal, Google has to consistently show the best results for whatever keyword someone is searching for. They want to make sure they deliver search results that answer their users’ questions with high-quality content.

Because if they stop giving good results, people will stop using them.

And it’s that piece of ‘high-quality content’ where EAT comes in.

Fortunately for business owners, EAT fits in with what should already be important elements of your brand.

To be successful in any business venture, you must position yourself as a trusted and licensed expert. So the more you can create great content, which both your audience and Google will love, the better your website will perform.

How to improve the credibility and authority of your website

So how do you create content that Google likes? Think about the EAT of your website and let that inform your content, marketing and branding decisions.

To improve your EAT score, consider the following tips:

• Do some good keyword research to make sure you’re providing exactly the type of content your audience is looking for.

• Become a quality author by being active on social media, interacting with other influencers, and writing guest posts on other sites.

• Make sure your website includes reviews and testimonials

• Make sure your company information is clear and easy to find and includes your company history, along with team bios and a stellar contact page.

• Include links on your site to other authorities (as we linked to this authority site earlier in this post) and internal links that help Google understand the structure of your site.

• Try to make sure there are no grammar, broken links, or factual errors on your site.

Ultimately, you want to make it clear who you are and what your company is about, as well as why you are the true excerpt in your field.

And (how many times do we have to say it?), Content is still king and will always be king!

Therefore, one of the best ways to ensure that you are following all of these steps is to ensure that you regularly post quality content on your blog.

Ultimately, building a good SEO website takes research and work. Staying on top of best practices for Google is a full-time job.

That’s why hiring a specialist will give you the best ROI for this important business investment.

Don’t expect to be an overnight success, but by working with a digital marketing agency like us, you can help ensure that you are consistently publishing content that will favor Google.

For the success of your business,

Susan