How not to abuse co-registration

Co-registration as an advertising tool is a very powerful business building tool. But just like electricity, if you use it incorrectly, it can also hurt your business.

If you’re lucky, all you’ll lose is a website, maybe a domain name or a merchant account. Ignore the warnings and you can lose a lot more.

I recently did a Google News search for the word ‘spammer’ and got the following.

-The first guy got 5 years in prison.

-The second guy ate $4 million in fines

-Third Guy Received $11 Billion Judgment Against Him For Spamming (That Hurts)

Now that I have your attention front and center, it’s time to bring the bacon home and tell you how you can avoid such a bad fate. Here is the list:

Exchange.

Years ago, mom told you to share everything. However, she did not live in the age of the Internet where one can acquire other people’s personal information quite easily.

When you collect information through joint registration, you begin the process of building a relationship with that person. This is usually done via email. When that exact information is shared with others, it means that other people are also building a relationship with this person, and the person in question is receiving multiple emails.

If the information is shared too many times (as is often the case), the person who signed up will get a deluge of emails in their inbox and start filing spam complaints. If you feel that person has any emails, you will file a spam report against them. It’s not a very good day for you when this happens.

So how to prevent this from happening? Easy, never share information collected through joint registration no matter how much others offer you for it. Also, if you are purchasing such information collected through joint registration (such as from a leading house), ask them how many people they share the information with. If you share the information with more than two people (you and another person), throw it away! Or better yet, ask before you buy leads and save yourself a huge waste of money.

subscribe vs. Opt out.

It’s easy to tell which is which. If the co-registration box is previously checked, it is an opt-out offer. If the co registration box is not checked, it is an option.

If leads are collected via opt-out, there’s a good chance someone forgets to uncheck the box and doesn’t realize they were auto-subscribed. So, they get an email they didn’t ask for and start filing spam complaints. If you collected the information via the opt-out, you are now the target of spam complaints, ruining your whole day (and many more days to come).

Never collect information through opt-out methods. Never buy leads from someone who uses opt-out methods.

Clear enough for you?

Those two suggestions alone will go a long way in keeping you away from Spamhaus. but there is more

Your coreg offer.

For God’s sake, don’t be misleading about what your coreg offer is about. Tell them exactly what it is about and what they are going to get. Always keep what you promise, and never start the session with emails and ads for them.

Also, don’t make them jump through multiple hoops (like binge pages), don’t wait until the fifth email to deliver the free ebook. And if you promise an e-course, offer that too. Failure to deliver will lead to spam complaints, and that means you’re in for a very bad day (with many more to come).

Single against Confirmed Registration.

This depends on how the leads are collected and how old they are.

If you’re running a joint signup campaign that uses real-time delivery, and information isn’t shared at all, using confirmed opt-in is a good way to sift through “bad leads” you’ll get in a quick and easy fashion. dirty. My preference is to use it.

If you are buying ‘lead sheets’ or ‘records’ there is a time lag between the time the information is collected and the time it reaches your warm hands. It can be up to 30 days, so they have plenty of time to forget they ever opted into your offer, so getting a confirmation email out of the blue like that will lead to spam complaints. I’ve never bought lead sheets myself, but the pros say never use the confirmed subscription or you’ll be very sorry.

Heating.

No matter what type of leads you use, this is critical. For now, let’s just say that sending them a bunch of ads early on will only lead to spam complaints. If you practice proper care and nurturing, you’ll not only avoid spam complaints, but you’ll also have a much more responsive list.

time delay

Never buy leads that are more than 30 days old. Those are basically problems waiting to happen!

Segregation of coreg leads.

Whatever you do, always keep shared record leads separate from your main list. When you’re done with them, just throw them away and forget about mailing them back.

What information to collect?

To stay out of hot water, you should collect at a minimum the following information:

oName

oEmail address

oIP address of the person registering

o Date and time the person registered

This is the absolute minimum only. Some services may require additional information (such as co-registration page URL), check with them first and make sure you meet that requirement.

Following these tips will keep your little butt free of spam trouble and prevent your list and business from going up in smoke. So, follow these tips and always use common sense, and you should be fine.

-Floyd Fisher