Google Ads – Circumventing Systems Policy – A Complete Guide

Google Ads – Circumventing Systems Policy

If you have received a notice that your account violated Google Ads Circumventing Systems Policy, it means that your ads and/or website content have been found to be deceiving or trying to bypass the platform’s ad review processes and policies. This can result in disapprovals, suspensions, or even permanent bans on advertising accounts.

Circumventing System Policy is a set of guidelines established by Facebook and Google to ensure that advertisers aren’t using deceptive practices or finding loopholes in their systems to get their ads approved or improve their performance artificially. This ensures that all advertisers adhere to the rules and keeps their advertising ecosystem a safe, trusted, and transparent place for both users and businesses.

For example, if you are running ad copy that mentions “killing competitors” and the machines flag this as a Circumventing System Policy violation, you may be banned from Facebook ad campaigns until this is addressed. The machine has deemed that this type of content is not allowed and there’s no way around this at the moment (though some agencies are successfully appealing these suspensions).

Google Ads – Circumventing Systems Policy – A Complete Guide

In other instances, the machines can be over-zealous in their response to certain types of content. This is why it’s important to audit your ads and website regularly for any ad rejections and learn from them. If you keep getting the same kind of ad rejections, then it’s time to change your strategy and try new approaches.

It’s also helpful to stay informed about the changes and updates to the policies as they occur, so that you’re not caught off guard by any surprises. And if you aren’t sure what to do, or don’t have the time to manage your own ad accounts, it’s a good idea to seek out professional digital marketing agencies or certified Google Ads experts for help.

A suspended ad account can be devastating to your business, causing a loss of visibility and brand awareness. In addition, re-establishing an ad account after a ban is not easy and can take significant time, effort, and money. To effectively navigate the maze of circumventing systems policy, organizations must adopt a balanced approach that addresses both the underlying causes of circumvention and the need for compliance and security. This begins with regularly reviewing and updating systems policies to ensure they remain relevant and aligned with the organization’s goals and objectives.

Additionally, organizations should prioritize transparency and communication regarding systems policies, providing employees with clear guidance on permissible practices and the rationale behind established protocols. By fostering a culture of compliance and accountability, organizations can minimize the temptation to circumvent policies and promote a shared understanding of the importance of adhering to established standards.