Discover the 7 best lead generation methods for your business (and understand them)

Just like the classic real estate industry question: “What are the 3 most important features of any property?” (rent, rent, rent) – The most important fuel you will ever create, buy, or wish you had for your business is leads, leads, leads! Doesn’t it make sense to know and understand the 7 best ways to generate leads?

Production Method #1:

Direct Visual Impact. Impact? Really? In fact! Unfortunately, when it comes to direct lead generation as it has been done for decades, most people are wrong. It doesn’t matter if it’s a sign on the side of your vehicle, a building, or bandit signs, you need to be direct, powerful, and succinct with your message. Your colors should be bright and high contrast. Yellow and black signals work best, period. The sign area should be maximized so that the letters are as large as possible. Become a sign savant: Evaluate the legibility, placement, and “attention factor” of each sign you see. Emulate the best of what you see.

Production Method #2:

It is very important that you become hyper-aware of the power of coupons. You can easily make a business card that is also a coupon. When you do this, you are adding great power to each card you turn over. Can you put flyers on car windows? If you put a flyer on my windshield, it makes me want to meet you to tell you what I think. When you place a valuable coupon the size of a business card right above my door handle on the window gum, I’ll put it in my wallet – HUGE difference!

Production Method #3:

The US Post Office (USPS) now offers delivery of an 8″ x 11″ booklet for 16 cents per PO box. This is an amazing deal. gets better You can sell flyer advertising to other companies that are not competing with you and cover their cost. Please understand that you can get 5000 plastic coated double sided color flyers for around $400. As you can see, with both sides available for ads (coupons), you’ll have plenty of room to sell, and at the same time, your ad (coupon) will appear on one part of the same flyer. This is endless free advertising for a little work. You could even earn money while getting your ad free!

Production Method #4:

We all hate SPAM email, right? However, you may not realize that you have probably responded to a SPAM email at some point. From that email, you may have gained trust in the person who sent you the original SPAM. SPAM is legal if you follow a few simple rules: Google it. Large corporations use legal email SPAM. Most people don’t realize that the SPAM law is actually the CAN-SPAM law (meaning you can send spam as long as you follow half a dozen simple rules).

How can you make it so no one gets mad? Offer free help or valuable information. I did this with real estate agents. (for instance). I sent them valuable advice that they had never received before. I told them in the original email that I would continue to send tips unless they unsubscribed. I made it extremely easy for them to unsubscribe. I quickly built a large list that accepted my emails. I eventually made them an offer on my product in the same email with a tip. My product was leads for real estate buyers that we (my son and I) produced on the Internet. We offered a great bargain. Because we continue to offer great free information along with the product offering, very few have unsubscribed.

Production method #5:

Run a simple drawing for something. We’ve all put our business card in a box for a free lunch. If you have a physical business, you can do this to draw attention to a new product in your inventory. Make the drawing for that product. Put the drawing date outside about 60 days. People will give you their name, email, and cell phone number. Follow up and offer them a “special phone offer” discount on the product.

Production method #5:

Create a business card rack in your store. You can buy these shelves too. They are designed to hold about 20 business cards in up to 60 slots. Next, buy some $1 or $2 plastic desk card holders. Make a business card coupon. Visit local businesses around your business. Introduce yourself and say: “I would like to ask you a favor: could you put my cards on your counter?” Show them your 40 cards in the small individual rack. Order your cards: “I will display your cards in my store.” This works great!

Production Method #6:

The famous review service (YELP) is a powerful lead generator. Most people don’t realize they have to list their business on YELP. Google+ is also powerful. Sign up for both, now! Start writing YELP reviews on every business service you use. Write honest reviews. YELP will post your reviews only after you have written multiple reviews.

Production method #7:

Production of prospects online. How do you get leads online? There are several ways – it’s a big topic. google has (recently and once again) made changes… and now, YouTube clips seem to have more power than ever. If you don’t know how to make and upload YouTube clips, consider investing the time. Another time-tested method is to create simple yet powerful capture web pages. These pages often make a real and powerful offer of something of real value, for free.

Whatever you do, never stop generating leads. Build sustainable systems that are easy to maintain. You will be a great success.

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