Design and innovation turn knowledge into money!
Marketing in a recession. In a recession your marketing is very important, you need to talk to all of your existing and potential customers all the time to make sure you are still around to benefit when the recession is over.
Design is a huge contributor to your strategy, not just the look of a new product or service or the layout of your new catalog or brochure.
Design can help you convey many messages to unasked questions, including
- Who are you
- What do you do
- who are you doing it for
Making customers happy sounds like an obvious and easily achievable goal.
So why do so many companies find it so difficult?
What stops you from pleasing your customers?
Everyone wants happy customers, because happy customers are loyal customers. Every day you strive to achieve this goal, but many of you are losing customers without knowing or understanding why.
Some of you will think “okay, I’m marketing”, but is it the right kind of marketing?
Do you encourage all your staff to help you with new ideas? When they do, do you just file them away or do you make use of them and capitalize on these ideas? Remember that your staff members are often closest to your customers, so listen to what they have to offer.
Design and innovation are most likely not high on your list. Design and innovation can help you give your customers what they want, help you better connect with your customers. Design helps you add value to your product or service, design the right kind of experience for your customers and they will keep coming back.
Make design part of your strategic thinking, not an afterthought.
Few businesses will succeed without assistance and collaboration and this collaboration includes:
- Your company
- Your clients
- your suppliers
These three key elements form a triangle with communication flowing in all six directions. Make sure to maximize these links to get the best possible results for your business and combine this with good design and innovation and you have started your journey!