Tips to improve the SEO ranking of your website

Search engine optimization, better known as SEO, is the practice of generating genuine traffic to a website through natural, organic search engine results. A search engine optimization company in India uses smart keywords to optimize a website’s content and attract higher search engine rankings. In this age of digital media, SEO rankings play an important role in driving a brand’s […]

A Balanced Scorecard with Action-Oriented Metrics

When developing the balanced scorecard, it is necessary to take into account different points of view that are essential for the business. These include financial, internal processes, customers, and learning and development perspectives. These are what make the BSC effective, since it not only focuses on one aspect, but on the four important ones that make up the productivity of […]

Discussion on ethics in the classroom: 3 fairy tales to generate debate

What better way to spark a lively classroom discussion about ethics than by exploring the complex messages often found in fairy tales? Children enjoy a cozy familiarity with fairy tales. By basing a discussion of ethics on fairy tales, you are starting from common ground. Eight-year-olds and older are often primed for meatier ethical concepts, concepts that border on gray […]

Why use Google Analytics?

I’m amazed how many people will say that their website doesn’t work for them, but when asked if they measure traffic or use a tool like Google Analytics, the answer is usually ‘I don’t know’ or ‘I think having login’. Now the fact is that many companies’ websites don’t work for them and they don’t generate enough traffic or the […]

How to Find Professional Magazine Article Editing Services

When looking for an editor for your journal article, consider what type of editing or proofreading services you want or need. For example, are you interested in basic proofreading (eg, checking for typos or grammatical errors)? Do you need editorial services (eg language enhancements, structure, organization, etc.)? Do you need a subject matter expert to provide a review of your […]