As you get deeper into web marketing, the importance of keywords will gradually start to be realized. Keywords and keyword phrases are at the core of how every search engine works. Why keywords are essential for SEM The way search engines (SE) work is something like this: 1. SEs send out their “spiders” to “crawl” the web on a regular […]
With the new Search Engine Guidelines and Rules, 2013 represents a great opportunity for businesses to drastically strengthen their online presence. Since July 2013, the old SEO rules do not apply in the same way. Now is the best time to commit to a digital marketing plan that works for your business. With Google letting its hummingbird spread its wings, […]
Most social media marketers now discuss streaming video and its uses. From small-scale industries to prominent corporate organizations; everyone is trying to take advantage of the video trend. Surveys and research have shown that people prefer to watch live video on Facebook rather than spend time watching a video that is not live. Smartphones and tablets have added essence to […]
Have you achieved success in your life? Yes or no? The answer to that question is pretty simple for most people. You could also ask a man how much money he has…it’s the same question. However, there is more to it than that. Money is a good manifestation of success, but it is not the key objective. Success should be […]
Are you looking to design and implement a new content marketing strategy? Not sure where to start or need help with your project? If so, then this article may be just the ticket. When it comes to a core content marketing strategy, it can be broken down into the four key components of substance, structure, workflow, and governance. Now don’t […]
Although some people tend to equate leadership and management, they are not the same thing. Leadership involves inspiring people to achieve a common goal. Management is the implementation and administration of the process to achieve the common goal. While the two are closely related, leadership is one of many managerial functions, and organizational performance is a result of the quality […]
Management of Forms and Policies and Procedures: Important? Yes, definitely Forms are critical to the operations of any organization, whether they are in paper or electronic format. Everyone uses forms in their daily lives, from internet surveys, shopping carts, feedback forms, or even an email to fill in the contact section of many websites. And paper forms are by no […]
It’s actually a simple question and it’s a question that a lot of people have been asking for quite some time. It’s an acronym, but what does it mean? Does it mean Big Bicycle World? No, that’s not all. Does it mean Blue Beach Waves? No. BBW is short for Big Beautiful Woman or woman. That’s all in a nutshell, […]
As a business owner, you have the option of taking several different approaches to managing your marketing and advertising. You may choose to handle the liability yourself, with the understanding that no one else understands your business the same way you do. You might also consider hiring a full-time marketing manager or even assigning tasks, as they come up, to […]
The problem with the microblogging platform Twitter is that it’s deceptively simple, and this is partly true because each tweet is only 140 characters or less. So while it seems like very little attention is needed to tweet, it actually takes a planned strategy to be effective on Twitter. But before you dive into your strategy, you should join Twitter […]
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