Can you make money giving things away?

When you bring up the subject of giving things away or accepting things, the question usually arises as to why someone would do this. And there is no clear answer in many people’s opinion as to why you would start a business to give things away. In fact, the mere mention of the word free is quickly dismissed as cheap second-hand goods or services. On the contrary, free stuff is very valuable in the field of internet marketing. The stigma of free as being cheap or easy to get needs to be thought through better when you look at the opposing factors found, because many marketers make a lot of money off of those keywords and opportunities with free stuff attached.

The idea itself is called Cost Per Action. As Wikipedia defines it:

Cost Per Action or CPA, (sometimes known as Pay Per Action or PPA), is an online advertising pricing model, where the advertiser pays for each specific action (a purchase, a form submission, etc.) linked to the ad.

Direct response advertisers consider CPA to be the optimal way to buy advertising online, as an advertiser only pays for the ad when the desired action has occurred. An action can be the purchase of a product, the filling of a form, etc. (The action you want to take is determined by the advertiser.)

CPA thus defined is different from all other CP_ terms in use, including Cost Per Acquisition, because it has a somewhat broader meaning, but is not essentially different. The advertiser determines the action and the value of the action, which is relative to each reader at the time he reads the ad. Similar to basic economics, cost is defined in the Encyclopedia Britannica as the measure of the alternative opportunities lost in choosing one good or activity over another.

Which can be different for each person and therefore difficult to assign a value to because people react differently to situations and opportunities differently at separate times. For example, at one point you may give up the pleasure of eating out with friends, while on a Friday night, it will be hard to stop going out alone for now. Or let’s say you need to replace a broken appliance and you’d rather save the money. But on the other hand, if you know exactly why you want the appliance, and you have a recipe for a gourmet meal and a date with Brittany Spears, you’re really going to want to get that appliance. That’s sort of how the economy works at any given time. The encyclopedia goes on to explain:

Finally, a distinction can be made between social and private costs. Only private costs are recorded through the price system; For example, a producing company pays the costs of inputs such as labor and machinery, but society assumes the costs of the damage caused to the environment by the production process.

So, in practice, you will have to use your imagination to determine why a person would want to start a business to give things away. The concept is very well documented and proven by many companies. If you do a basic search for cost per action keywords, you’ll find several companies ready to offer you full or part-time employment to perform the requested actions and earn income from it.

It seems logical that the idea is similar in nature to corporations setting up various types of people for jobs at minimum wage or a standard amount. That notion is not too difficult to understand. The concept is very similar.

In addition, when the advertiser’s wishes are weighed at the time of contact with the consumer, their wishes will be very simple to achieve registration or drive from the contact. The customer really wants to forego paying the advertiser and will therefore do whatever it takes to get the free article, eBook, course, or software discussed.

The conversion is not necessarily a sale, but an acquisition of a service or registration that turns out to be another desire of the mentioned advertiser that may not have anything to do with the action being taken. This concept is very similar to what Perry Belcher talked about in his new eBook 3 Big Ways to Monetize Social Media when he recommends that you be an affiliate of each program on the micro-review page so that when the customer decides yes or no to the offer, they can decide to go with a similar offer on the same page and you will get that reward too. Or you could be JVing with your competitor and they decide to go with your competitor, you can also be an affiliate of that program and still make the commission yourself. There could be any number of reasons why a seller would give things away for free.

Another example that I have seen in the new memberships that are springing up is in Pyrabang. They call themselves People’s Media because advertisers have more control than publishers in deciding what to advertise. You can post interesting news or interesting tidbits and have that information broadcast to thousands of people, just because you thought to bookmark it on Pyrabang. Members actually vote on the content and like it up or down, recommend it or invest in it. Monetary values ​​also change symbolically and the paradigm shift is towards the people who publish content and not towards the publishers who actually sell the goods and services. This is another type of CPA model because there is no real money passing from hand to hand, just the vote and an explosion, which equals one hundredth of a dollar.

Researching the different types of CPA makes me realize that CPA is not some hyped scam idea itself, but can be implemented with proper features and processes as a particular type of business model. The proof is only in the income you receive upon achieving success. To keep in mind, there are several companies and marketers that have been very successful with this type of model.