Advantages and Disadvantages of Pinterest Marketing in 2015
What is Pinterest?
In today’s world of the Internet, social marketing sites have become increasingly popular. These social networking sites allow people to connect through words, images, sounds, and even videos. People can connect anytime, anywhere. Pinterest is a major player in social media with over 13 million users and has caught the eye of marketers. It’s a social sharing photo website that allows you to “pin” images to virtual bulletin boards to get your pins noticed and share them with your followers. Users organize, share and store uploaded images. Pinterest is currently popular with consumer marketers, but should B2B marketers use the platform in their social media strategies? Let’s consider the advantages and disadvantages of Pinterest marketing.
Advantages of Pinterest Marketing
• Easy to use – The Pinterest site is easy to use and navigate. The best Pinterest marketing strategy for newcomers to the site is to make archives accessible with just one click on a pin and allow users to share pins they like on the seller’s business profile.
• Generate referral traffic – Pinterest generates more referral traffic than many of the major social networking sites.
• content is visual – Since Pinterest is all about photo sharing, the best Pinterest marketing strategy for marketers is to upload a featured image of your product or service. They should also add their store information to the image title and promote the pin on other forums. Pinterest pinning tips include the suggestion to get organized with your brand by creating a layout that will rank your products on boards. This will remove the difficulty for customers to navigate what you are offering.
• Market research – Pinterest will not only give you market exposure opportunities, but it will also give you a market research platform to improve your advertising strategies. It allows you to interact with regular members of Pinterest. By viewing their pins and comments, you’ll learn the kinds of things they’re interested in. This knowledge will help you develop a marketing campaign that targets the right demographics.
• Ideal for artistic exhibition. – If you’re in a business like architecture, interior design, fashion design, or other similar industries, you’ll find Pinterest the ideal place to showcase your work online. The best way to make your Pins stand out is to keep your content and posts eye-catching, original, and high-quality.
• SEO – A Pinterest pinning tip includes the awareness that Pinterest creates a stored link for each user post. Stored links are inbound links to your site. Also, inbound links will increase your search engine rankings.
• Women users – It has been said that 65% of Pinterest users are women and 85% of Pinterest traffic is led by women. So if your business customers are women, Pinterest could be a great way to reach your potential customers.
Cons of Pinterest Marketing
• Copyright – There may be copyright issues caused by many users pinning and re-pinning images that are owned by others. Some legal bloggers have raised concerns about these potential copyright issues.
• Large number of users – If you’re interested in men, like power tools or soccer, you probably won’t find many images to your liking on Pinterest. If your target demographic isn’t women, you may not be successful with Pinterest marketing.
• Not business oriented – Being repeatedly pinned may not help your business marketing, even if the pin goes viral. The link to your site may be lost through the repeated re-pinning process and no more traffic will be brought to your business site. Additionally, the focus on Pinterest is often lifestyle content with items like recipes, home decor, and fashion.
What is your opinion? Do the pros outweigh the cons in Pinterest business marketing?