A Guide to Duty Free Magazines
Airlines can benefit considerably financially from duty-free sales on board. While integrated in-flight entertainment systems are commonly used to inform passengers about what is available to buy, there remains an important role for the duty-free printed magazine.
Even with the excellent inflight entertainment available on board, such as movies, TV shows and music, there will inevitably be times during a flight when passengers will have free time to read print publications, including the in-flight duty-free magazine.
For passengers, duty-free magazines provide a valuable resource to describe what products can be purchased and what great savings can be made. A well-designed, high-quality print magazine offers a great opportunity to promote your full range of available products, from jewelry, watches and perfumes to spirits, cigarettes and gifts such as designer handbags, belts and sunglasses.
Airlines need to make sure their duty free magazine is attractive to read. For that, they need a professional and experienced team that can handle the design, production and printing of the magazine. Product images must be attractive and the sales copy must be well written and clear. Passenger demographics must also be taken into account: the products of interest to the average business traveler can vary considerably from those sought by tourists.
Design consistency across all print communications is essential, so airline branding guidelines must be strictly followed. The right images, tone and content will play an important role in encouraging passengers to consider purchasing products that interest them. Other considerations include the inclusion of other languages and currencies.
Once the duty-free magazine is in place, airlines can increase their chances of making sales with additional sales communications via screen and audio in their in-flight entertainment, is to employ an IFE services team that have experience in providing profitable shipboard services. Entertainment solutions for airlines.
Apart from duty free magazines, a good and experienced inflight entertainment provider can also take care of all your other IFE requirements for overhead AVOD, personal TV and seat back systems to ensure a first class experience for your passengers.
From the best movies and TV shows to great audio channels and fun games, your programming and buying experts will create a custom entertainment package to fit your requirements and budget. The modern passenger expects a first class flight experience and this can be achieved cost effectively with the help of a good IFE content service provider.