Keyword identification is the first step when creating your content for your site. Identifying keywords related to your niche topics should be the first priority when creating web content. The quality of these keywords It is essential for a good ranking in search engines. Researching the right keywords for your website should be the key, so that when people do […]
Our next lesson covers the main elements of online advertising. Advertising is probably the most important promotional tool for large physical businesses. However, with a SEM business, advertising is only a supporting factor. The problem is that most SEM companies lack the scale to be able to effectively reach a large number of prospects and customers. Plus, there aren’t many […]
Live video streaming and associated technologies are gaining popularity these days. The days of cable television as the main source of entertainment are slowly waning. Right now, consumers are looking for alternative ways to be entertained and consume news. One such technology that is currently being leveraged is live video streaming. Do you remember the royal wedding this year? Around […]
It seems as if there is some kind of frenzy or uproar of some kind regarding content marketing… It’s kind of peculiar, since content marketing has always been the number 1 practice, essential in SEO best practices. In fact, content is what made the Internet one of the most important inventions of modern technology. Lee Odden of TopRank Marketing has […]
To bring a business process to life, beyond simply drawing a map, you must establish internal controls, create tools that increase your efficiency, and develop metrics. These elements make the process real for others. Internal controls: use them to identify points in the business process where errors can occur and explain how to prevent them. Without internal controls, human errors […]
Julius Caesar was questioned by one of the ministers: “Why do you plan to entrust power to the hands of the Romans?” He quipped: “Let Rome follow the voice of her citizens and the world will follow Rome.” That is the story of web 2.0 – The power to change is in the hands of the people. Web and Web […]
Live! It is Christmas time and celebration of the hope of glory. Everything is subject to the authority of Christ. An understanding of this will put a smile on your face. This article encourages you to see the birth of Christ as the answer to his challenge. Because a Child is born to us, a Son is given to us; […]
Many people believe that the rigor and discipline of project management mixes with the creative nature of marketing like oil and water. While it takes some getting used to, once the routines are established, the relationship not only works, but marketing effectiveness improves. The more channels of marketing – television, radio, print and digital media – and the higher the […]
Tip #1: Host Facebook Live Events To add great value and give your fans a different way to interact with you, from time to time offer live chat sessions, teleseminars, and webinars. Mari Smith and her friend Chris Treadaway conducted what they called a “flash chat” as a way of sharing content for a book. They used the Linqto webinar […]
Artificial intelligence is going to change everything we do in advertising and marketing, just not the way we think. The truth is, if used correctly, RPA software and intelligent machine learning can give businesses and agencies the power to deliver extraordinary customer experiences. The type of campaigns that move the customer on an emotional level. After all, that’s the key […]
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