Classic Cars – Buick History

The Buick muscle cars known as the GS 400 and the mighty GSX were known as “Gentlemen’s Cars.” Buicks demonstrated high performance in the 1960s and early 1970s. Any classic Buick fan will tell you that Buick’s marketing strategy was inferior to Cadillac. Buicks were a noble breed and were often referred to as doctor-driven cars. Buick’s birth into the […]

Dentist as HR manager

In a dental practice, human resources contribute significantly to a competitive advantage. If you believe your company competes for discretionary money based on implementing innovative ideas, delivering outstanding customer service, or relationship-based care, then having exceptional employees isn’t just important, it’s a requirement. Unfortunately, however, dentists do not receive human resource management training while in dental school and everything they […]

4 Types of Narcissism Share a Central Trait

There are four main types of narcissism. Researchers have been searching for the core of narcissism that is shared by all narcissists despite varying symptoms and severity. Narcissists use a variety of tactics and defenses to keep you insecure and ensure your status and needs are met. It’s easy to get confused, but it’s important to understand and spot what […]

The value of a yard sign

At a recent meeting of local investors, the question was posed, “Should we use a yard sign, even if we only plan to wholesale the property?” I have a very strong opinion about yard signs. Yes, you must use a sign at every opportunity. 1. A yard sign is probably the best marketing tool you can use. We have an […]