Technology

User-friendly eCommerce Websites

When it comes to eCommerce, the competition is increasing all the time. It may seem like all you need is to get a great product and get online. There is something more than that. Once you’re online, you’ll need to make sure your website is found and starts moving up the search engine results. For this, a good Internet marketing campaign will be needed. When this is successful, once a visitor lands on the website, the e-commerce website must be easy to use.

The information about the product or service must be accurate, precise and easy to understand. All product images and videos should load fast, be clear, and of good quality. Product or service details should be easy to locate to avoid the customer having to ask questions via email. By the time they receive an email response, a customer has often lost interest. Once a customer is interested in buying, the process must be quick and efficient. Most importantly, they should feel confident that their private and protected information is secure once entered on the e-commerce website.

One of the main things to consider when setting up an eCommerce website is how payments will be processed. It can be done with just a PayPal account, but it’s not the most efficient or effective way to set up payment processing. Although some people may use PayPal, most customers will want to use their credit card or debit card for online transactions.

When card payments are processed, it will be necessary to comply with the Payment Card Industry Data Security Standards (PCI DSS). Failure to comply may result in a business losing the privilege to process credit and debit card payments. This can drastically reduce the income of an e-commerce website. Processes to comply with PCI DSS guidelines must be seamless and accomplished in seconds to make the e-commerce transaction user-friendly for the customer.

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