Shopping Product Reviews

Local Search Directory – Can Your Prospects Find You? – 7 Characteristics of a Good Directory

Characteristics of a good local search directory: It will offer you the following:

1. The ability to continually attract new prospects and customers. 94 million people search online every day for the best deals and then place an order or follow up with a store visit or phone call.

2. The ability to rank your site high in search engine results when your potential customers are looking for what they need and what you have. When people search for certain products and/or services, they want to get results now! If your site isn’t easily found online, your competitors get all the phone calls, closed deals, and emails instead of you.

3. The ability to optimize your site; ability to optimize your directory listings and do all of this using the search terms that will bring you the most traffic within Yahoo, the huge local directories and the other search sites. (Note: Search engines and directories are interconnected, so the more places you find, the higher your ranking in search results.)

4. The ability to submit your site to more than 50 online directories.

5. The ability to record and track interactions with your website (and phone calls to your company that occur through your site). You’ll be able to see what’s working, how many people visited, and who called or submitted your form.

6. The ability to enter your information into people’s cell phones and GPS systems. When they need to reorder, they’ll just click!

7. The ability to send your information to all major GPS such as OnStar, MapQuest, TomTom and many more.

A good idea is to try to find a directory that tells you where your prospects go when they come to your site. Choose a directory that lets you really hear what your prospects really want when they call you, letting you hear how your staff convert those calls into customers.

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