Improving your online video content
Countless studies and surveys seem to agree that the online video audience is generating large numbers and is unlikely to decline anytime soon.
During the first month of 2011, more than 170 million US Internet users viewed an average of 14 1/2 hours of multimedia content online.
Going even further, 66 percent of participants in a recent study indicated that they watch more video content online than a year ago; a figure that is expected to grow significantly in the next year.
The increasing increase in the audience for online videos has led many companies to realign their advertising campaigns by putting an additional focus on the Internet.
In another study, companies that reallocated at least 5 percent of their television advertising budget to online marketing efforts increased their brand exposure and reached new viewers previously inaccessible through television.
These findings underscore the enormous value that online video campaigns can have for B2B marketing companies and their clients. In addition to costing significantly less than traditional media campaigns, Internet users can access online video content from anywhere via mobile devices.
Online video content can be an extremely effective tool for brand advertising and lead generation. However, getting your content in view of the desired target base can be challenging due to the amount of video floating around the web.
Whether you’ve launched an online video campaign or are in the process of running one, here are some suggestions that will improve your business-to-business marketing efforts on the web.
YouTube text summary
With over two million viewers a day, YouTube is perhaps the most trusted online platform for promoting video content. But simply uploading your content to YouTube is not enough to attract viewers.
One of the main ways that people discover the content of YouTube videos is through a keyword search. Since search engine optimization (SEO) plays a key role in exposure, it is important that a text summary accompanies all of your YouTube videos. The summary should be an accurate and compelling description of the video that incorporates keywords and a link to your website. Not including a text summary essentially defeats the purpose of the video marketing campaign, as someone is unlikely to see your video if they don’t know what it is about.
Junk mail
Video can convey more information per minute and is the most persuasive method of delivering product information compared to any other media platform. With this in mind, it is only practical to include videos in your email marketing efforts. Some surveys suggest that email marketing campaigns that include video can increase conversion rates by up to 300 percent. Using video will also increase your chances of reaching potential customers who primarily access their email through mobile devices.
These are just two ways to improve the online presence of your B2B internet marketing video campaign. No matter how you decide to promote your video content on the Internet, it is important to remember that the quality of your viewers is more important than the quantity.