How to build your first free digital funnel

Funnels are said to be a must-have for any digital marketer, be it a newbie or a seasoned marketer. Honestly, there is still a need more than ever for good quality content and quality websites will always have their place and usefulness on the web.

But if you have a service or product that you are offering, a funnel is a great way to capture leads and market to your prospects in a way that has proven to be very efficient.

The principle of a funnel is to attract cold leads with a gift (usually a digital product) and then heat them up with your products until they become a purchase and then a bigger buyer).

In the past, funnel service providers liked to make funnels look complicated, which justified charging as high as hundreds of dollars a month for their service.

You should be aware that a funnel is nothing more than a series of web pages linked together in a particular marketing objective.

Fortunately for beginners, the winds are changing and it is now possible to create a funnel and have it live online in a matter of hours for free. GrooveFunnels is a platform that offers a free version of its funnel creation software for free. They even have templates so no coding required.

The simple recipe for building a funnel is to create a landing / opt-in page where in exchange for a free product (usually a digital one so it doesn’t cost you anything), people provide their name and email address. More and more marketers are requesting a mobile phone number in order to carry out message marketing. You should consider whether that could cause you to lose some records, as many people are reluctant to share their phone number.

The second page of your funnel is usually your offer. The page would look like a normal sales letter with all the sales pitches and guarantees, etc.

The last page is the thank you / download page. This is where people can download or access what they got (be it your free or paid products).

Of course, many funnels online are much more complicated than this and the sky is the limit.

A digital marketer can add upselling, downselling, and other offers into your funnel as they see fit. The danger of having a very complicated funnel or a funnel that takes more than 10 minutes to go through (more like a maze!) Is that your customer will walk away without accepting your offer.