Direct mail vs. Knocking on the door: advantages and disadvantages

I think we’ve all heard different speakers say different things about marketing. Some say it should knock on as many doors as possible. Others say that signs are the way to go. Some speak of direct mail. Others trust newspaper ads. Over the next several weeks, we’ll look at the pros and cons of each. Today is knocking on the door vs. direct mail. Who will win

Direct mail. Hands down. I do not have any doubt. I will put my money in it every time. Why? Let’s discuss.

o First, knocking on the door obviously takes a long time. Let’s talk about the weather for a second. It’s the one thing that Bill Gates can’t do more, Warren Buffet can’t buy more, and Donald Trump can’t build more. If there is something that your daily schedule is governed by, it is time. Why would you spend a whole day going door to door when you can achieve the same results by sending a direct mail campaign to the same people, sitting in your underwear at home and still have time to surf the internet, watch your show favorite on TV, or spending more time with your kids (my personal favorite) ???

o Knocking on the door is not necessarily cheaper than sending letters. People assume that letters have to come out in batches of 100. Not true. You can send as many letters as your budget allows. With current gas prices the way they are, you will probably spend more money driving around and knocking on doors all day, spending a tank of gas than if you had mailed the same target group of people.

o Let’s talk about what you say when the door opens. Can you guarantee me, 100% of the time, that when the door is opened, you know exactly what to say, you can say it in 200 words or less, never stammer or “um” and “uh” during the presentation and answer? Each and every one? of the seller’s questions while you’re there? I can … direct mail. I can tailor my message to say exactly what the seller needs to know about how I can help them with debt relief, job relocation, marriage, etc. and I have all the time I need to make the message perfect. And I can do it for $ 1.00 per letter. I doubt many can say the same about knocking on doors, especially if you’re just starting out!

From these 3 points alone, I will already make a strong case for direct mail. I could go on all day, but today I will forgive you. But I can hear you now:

“But, I can’t write my own sales letters, besides, what would they look like?”

You may think you can’t do it. Maybe you need proof.

xxxx Overbend Trail, Suwanee, GA 30024

Yes. I bought that $ 341,500 house (don’t laugh, it’s above the median price range in Georgia) with a $ 1.00 direct mail letter to the sellers.

I receive a 20% response rate on my emails. The industry standard is 1%. What are you getting?

In any case, I hope you see that direct mail can use your current marketing budget, whatever it may be … and save you something you can never get back. WEATHER. Give it a shot. You never know how much money you could be making right now.