These days on the internet, you need to be able to do keyword research very effectively if you want to get anywhere online. About two months ago I first heard about a piece of software that was new and supposed to be very cool, and now that I have it, I don’t use any other software for my research needs. […]
Someone or something that is disruptive is usually associated in a negative way. The subprime mortgage crisis has disrupted housing and financial markets. That’s bad. My son was disturbing dinner while someone else was talking. That is also bad. But I think that the idea of being deliberately disruptive can be very positive when used in the development of strategies, […]
When a client complained about her boyfriend and told me she couldn’t get him to commit, it was my job as a relationship coach to start asking questions. It turns out that her idea of getting her boyfriend to propose to her involves giving her an ultimatum. What she doesn’t understand is that resorting to such tactics will have the […]
Understanding the different colors of thinking hats and how they can help guide a meeting could help a group. This help can include getting a list of ideas, helping with problem solving, and improving your decision making and meeting processes. Examples include the blue and green hats that allow the group to focus on a process for their meeting and […]
You can think of the tech-savvy generation Y as bratty, iPad-wielding hipsters looking for eco-friendly alternatives. Born between 1980 and the early 2000s, Generation Y seems poised to be the next big consumer and marketing target group. After all, they will quickly become the predominant generational group within the primary home buying age. While the 25+ portion of Generation Y […]
Digital marketing is now firmly on the agenda when companies are developing their go-to-market strategies, and this is something that looks set to continue for years to come. Since the Internet can attract large audiences and can communicate an organization’s brand identity more easily than ever before, it is possible to see exceptional business growth due to the launch of […]
When it comes to writing in English, there are two main styles of writing: formal and informal. Consider these two examples: Example 1: This is to inform you that your book has been rejected by our publisher because it did not meet the required standards. In case you want us to reconsider it, we suggest you review it and make […]
For people who know what they are doing, SEO work is essential. Your site will see more traffic if it ranks higher in search engines. These tips will help you optimize your site for higher rankings. Start by educating yourself about SEO. Sites are not ranked by people, but rather by programs designed to see how relevant and useful a […]
Being able to review someone else’s work is one of those extremely valuable skills that someone aspiring to any kind of leadership position must master. It can be a very challenging and intimidating task, but it doesn’t have to be. Here are some basic tips that will help you not only rise to the task, but also excel at it. […]
Before making a decision on which CRM program to choose, you should consider a few factors: 1. 360 degree view of the customer 2. Track buying behavior 3. Smart Marketing/Cross Selling Campaigns 4. Automatic alerts and reminders 5. Collaboration Capabilities 6. Size and scope of your business 7. Integration with other systems 360 degree view of the customer One of […]
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