Are you in charge of your company’s trade show booths? Learn how to better maintain energy and comfort
Anyone who has ever worked at an industry marketing convention understands why conserving and increasing energy plays a critical role in the success of the event. These savvy business leaders understand that these booths are called trade show “booths” for good reason. At any given time, the staff members running these company exhibits may experience extended durations of standing while strategically interacting with guests in the hopes of generating leads, networking with colleagues, and hopefully putting the touches on. finals to one or two sales.
Key comfort features start at your business’s trade shows
One of the best ways to ensure optimal ease while running trade show exhibits often starts with the booth itself. Many professional trade display designers actually offer several features that enhance and prolong employee energy and comfort levels. Including an extra level of padding under the matting of these booths may not sound like much, but that layer of cushion can do wonders for the feet and overall alignment of team members working with the crowd during the convention. Additionally, adding conveniences like countertops, tables, and chairs where needed can ensure that as event hours go by, all of your staff members have the necessary resources on hand to provide support throughout the day.
Boost energy throughout the day
Even if your trade show exhibits don’t offer a single ergonomic advantage, there are plenty of techniques you can use on your own to ensure you stay energized and don’t succumb to the aches and pains of being on your feet all day. First, buy a good pair of shoes that offer the most support possible. While you may be tempted to rock the latest shoe fashions during the convention, these events truly designate a time to put functionality above all else. Always check with management to determine acceptable styles, and then choose the most comfortable and supportive pair you can find.
Staying hydrated at all times also plays a key role in prolonging your enthusiasm and feeling rejuvenated. Start drinking water the night before the event to ensure you wake up on convention day refreshed and ready to face the crowd. Always keep a thermos or water bottle out of sight, but within easy reach within your trade show exhibits to ensure it can maintain its vigor as long as possible.
Finally, regular breaks, as well as consistent snacks, can also be an important factor in your quest to maintain peak energy levels. Too often, employees working trade show exhibits spend an entire business day standing in the booth with little to no support and/or downtime, which can quickly drain stamina and leave staff members tired, hungry and cranky (i.e. no way to interact with potential employees). client portfolio!). Store snacks with your water stashes to ensure you always have an opportunity to grab a quick bite as needed. Remember, it’s never okay to dine at your trade show exhibits. However, grabbing a quick bite to eat on your way out of the booth before taking a periodic break is perfectly acceptable and you’ll return to your booth feeling revitalized and ready to optimize your business’ convention results.