6 aspects of web design that greatly influence the conversion rate
Determine the goal
Web designers should prioritize business goals before working on designs and pixels. Determining clear strategic business goals makes it easy to create a UI and UX design that will drive conversions. However, when designers analyze their clients’ requirements, they must clarify every detail that is misleading to make sure the project is headed in the right direction.
Create a responsive web design
Businesses would like to capture all the potential customers that come to their website. For this reason, designers must ensure that the website registers well on different screen sizes of various devices. Also, Google supports responsive design. That said, responsive web design can be used for search engine optimization as well as conversion rate.
Know the expectations of the users
Designers should not make drastic changes but stick to common navigation elements when it comes to UI and UX design, as visitors are used to them such as the location of the navigation toolbar and the cart icon. The design of a landing page should be simple and easy for visitors to navigate so they can become leads.
Balancing the objectives of both the company and the user
When it is the first time that visitors come to a website, they will immediately want to know about the business and will therefore go to the blog and the About Us section. Sometimes a huge pop-up with offers suddenly appears and when they try to close it, other pop-up windows appear asking them to subscribe to the site’s newsletter for free. This approach will produce a bad user experience. If that’s the case, the goal of the business is to get a potential customer, while the goal of the user is to quickly learn more about the business. Therefore, designers must consider both the goals of companies and users when balancing positive CRO and UX techniques.
Generate relevant traffic
Some people aim to drive more traffic to get more leads, while others want to increase the conversion rate with current traffic. The best choice between the two depends on where you can make the best use of your investment.
To start with, they need to check the quality of the traffic your website receives. If you have targeted traffic but an unwanted conversion rate, they should optimize the conversion. On the other hand, if they have a high conversion rate and no changes can be made to improve it, they can search their pay-per-click campaigns to drive additional traffic.
There is a higher probability of converting visitors into customers when visitors are interested in the products / services offered by a company. It would be unwise to spend more on irrelevant traffic, as this could only increase the bounce rate. For this reason, it is essential to check the relevance and quality of your traffic from time to time.
A web design can certainly determine whether or not a landing page will convert. When web designers work on UI and UX, they must always consider user engagement, usability, and key performance indicators (KPIs). Web designers develop UI / UX designs based on information such as buyer persona profiles, input data, strategic marketing objectives, and value proposition.
Test
No particular approach to UI and UX design will guarantee conversion. Marketers and designers, even with their vast experience, still need to test the changes they make when it comes to interface design and keep track of UX KPI metrics.